👋 Hi Reader Recently someone booked a discovery call with me. And when I read the responses to the pre-call questions, I almost cancelled. There were a lot of specific instructions. And a tight deadline. I could already feel that this project could be a nightmare… But I thought I’d give the call a go anyway - I could always say no. On the call, they seemed kind - stressed, but reasonable. So I decided to gently set some boundaries and explain that while I absolutely respect her input, she...

👋 Hi Reader Freelancing gets easier when you know who you are. When I first started freelancing as a UX Designer, I thought I had to fit into a box - minimal, slick and corporate. Not me at all. And this made it impossible to find clients. I had no idea how to even start a conversation, let alone sell to them. But then, after taking steps to find my focus it all changed. Now, 4 years later, I work with clients that I enjoy speaking to, on projects that get me excited. And you can too... I’ve...

👋 Hi Reader If you’ve felt stuck or uninspired in your business lately - you’re not behind. You’re not doing it wrong. And no, you don’t need to burn it all down... It’s probably just time for something new. That next step might be: Refining your niche Rebranding to match who you are now Letting go of a client who no longer fits How did you feel when you read that list? Where did your mind go? Maybe that's a sign... Success in business isn’t a straight line, and there’s not one correct...