No more guessing - find your focus instead.


👋 Hi Reader

Freelancing gets easier when you know who you are.

When I first started freelancing as a UX Designer, I thought I had to fit into a box - minimal, slick and corporate. Not me at all.

And this made it impossible to find clients. I had no idea how to even start a conversation, let alone sell to them.

But then, after taking steps to find my focus it all changed.

Now, 4 years later, I work with clients that I enjoy speaking to, on projects that get me excited.

And you can too...

I’ve turned that exact process into a mini-workshop to help freelance designers do the same.

In this workshop, you’ll learn how to:

✅ Understand your unique perspective as a designer

✅ Find clients who need what you bring to the table

✅ Present your services in a way that’s easy to sell

If you’re feeling stuck or overwhelmed, this is a simple, action-focused way to get moving again. It's short, practical and only €27.

You can work through it in an afternoon and start taking intentional action straight away.

The first 5 buyers get a free clarity call too - so get in quick!

If you have any questions, reply to this email.

Until next time, have a wonderful week!

Kat 🪴

P.S - Here's baby me trying to be Steve Jobs back in the days when my business was NOT aligned with who I was! 😂


P.S. Need help with your business? Let’s have a chat:

👉 Web Design & Branding Book a discovery call
👉 Mentorship for Freelancers Let's see if we're a fit

And if you ever feel that these emails are no longer useful for you, here is the link to unsubscribe.

Kat Irwin Design

Weekly emails to help you grow a more intentional business. Practical insights on clients, confidence and clarity. Simple ideas, big impact. Ready to make your impact?

Read more from Kat Irwin Design

👋 Hi Reader Because I don’t talk about it enough… here’s what I do for my clients.I’m a UX turned Web & Brand designer helping tell the stories that matter.I work with change makers to clarify their mission, translate that into a visual brand & build a website to support it.Here's how:1️⃣ Website Refresh or RedesignYou've been in business a while, and have a website but: → It’s old, DIY-ed or doesn’t reflect the work→ Its not bringing in any clients→ You're embarrassed to share it We discover...

👋 Hi Reader Recently someone booked a discovery call with me. And when I read the responses to the pre-call questions, I almost cancelled. There were a lot of specific instructions. And a tight deadline. I could already feel that this project could be a nightmare… But I thought I’d give the call a go anyway - I could always say no. On the call, they seemed kind - stressed, but reasonable. So I decided to gently set some boundaries and explain that while I absolutely respect her input, she...

👋 Hi Reader If you’ve felt stuck or uninspired in your business lately - you’re not behind. You’re not doing it wrong. And no, you don’t need to burn it all down... It’s probably just time for something new. That next step might be: Refining your niche Rebranding to match who you are now Letting go of a client who no longer fits How did you feel when you read that list? Where did your mind go? Maybe that's a sign... Success in business isn’t a straight line, and there’s not one correct...