👋 Hi Reader When we think about business growth, what comes to mind? Profit, projects, followers? That’s how I measured success too… Last year, I had my highest revenue year by far. I was so proud, but something felt off. I had achieved the numbers I set out for, but it just didn’t feel as fulfilling as I expected. And when I look back, it wasn’t the highest-paying projects that I’m most proud of. It was the collaborations that excited me, the clients who became friends, the risks I took that...

👋 Hi Reader I believe running a business doesn’t have to feel chaotic or overwhelming. That’s the philosophy behind Less Mess, Less Stress, the biweekly newsletter designed to help you create a business that works for you. But Less Mess, Less Stress its more than just a catchy phrase. It comes from my own journey of figuring out what kind of life and work I wanted. Here’s why: As you might know, I grew up in Dubai, but my lifestyle was far from the lavish images you see in the media. My...

Hi Reader Recently I took a 3-week holiday and didn't stress about work. Something I never thought possible a few years ago. But after a few hectic months, I desperately needed to switch off. The idea of being without my laptop for three weeks initially made me nervous, but it was well worth it. The holiday was stress-free, relaxing, and even a bit profitable. Here's how: #1 Don't leave it until the last minute Planning is key. I always say this but still wait until the last minute to get...