Less mess, less stress - the newsletter.


👋 Hi Reader

I believe running a business doesn’t have to feel chaotic or overwhelming.

That’s the philosophy behind Less Mess, Less Stress, the biweekly newsletter designed to help you create a business that works for you.

But Less Mess, Less Stress its more than just a catchy phrase. It comes from my own journey of figuring out what kind of life and work I wanted.

Here’s why:

As you might know, I grew up in Dubai, but my lifestyle was far from the lavish images you see in the media. My parents came from humble beginnings and worked hard to build a stable, simple life for us. We’d spend weekends BBQ-ing with friends or with our dog on the beach.

But when I was a teenager, things changed when my Dad’s job pushed him to the limit. He was working long hours, constantly stressed, and barely getting any sleep. This went on for years, and it only got worse. My dad was barely a person anymore and had long lost the cheeky twinkle in his eye.

Then came more bad news. His best friend and colleague suffered a fatal heart attack, caused by the same never-ending work stress. My mom had seen enough. She knew that my dad would be next if something didn’t change.

She ordered him to retire early.

We have enough, and it's not worth losing you too”

I didn’t know it at the time, but this moment shaped how I see work.

Because yes - hard work matters, and to grow a business you do need to sacrifice. But sacrifice shouldn’t be at the cost of your health, happiness, or peace of mind.

And that’s why I created this newsletter.

Every month, Less Mess, Less Stress will bring you insights on how to grow your business in a way that actually works for you - without burnout, without unnecessary complexity, and without losing sight of what really matters.

Here’s what you’ll get from it:

✅ Simple, practical strategies for more ease, clarity, and growth

✅ Mindset shifts that help you work smarter, not harder

✅ No-fluff insights on what actually works in business (and what doesn’t)

No hustle. No over complication. Just smart, sustainable ways to build a business you actually enjoy.

Until next time, have a wonderful week!

Kat 🪴


P.S. How can I help you build your business in an enjoyable way? Here are 3 ways:

👉 Websites for Entrepreneurs: Get a lead-generating website, without the stress of all the tech. Book an intro call.

🔍 Website Audit: Get clear, actionable recommendations to make your site convert. Book it here.

💡 1:1 Clarity Call: Ask me anything websites, design or business related to get unstuck and keep growing your business. Book it here.

And if you ever feel that these emails are no longer useful for you, here is the link to unsubscribe.

Kat Irwin Design

Web Design Solutions for Entrepreneurs

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