👋 Hi Reader When we think about business growth, what comes to mind? Profit, projects, followers? That’s how I measured success too… Last year, I had my highest revenue year by far. I was so proud, but something felt off. I had achieved the numbers I set out for, but it just didn’t feel as fulfilling as I expected. And when I look back, it wasn’t the highest-paying projects that I’m most proud of. It was the collaborations that excited me, the clients who became friends, the risks I took that...

👋 Hi Reader I believe running a business doesn’t have to feel chaotic or overwhelming. That’s the philosophy behind Less Mess, Less Stress, the biweekly newsletter designed to help you create a business that works for you. But Less Mess, Less Stress its more than just a catchy phrase. It comes from my own journey of figuring out what kind of life and work I wanted. Here’s why: As you might know, I grew up in Dubai, but my lifestyle was far from the lavish images you see in the media. My...

Hi Reader Around this time of year there's a lot of pressure. Pressure to finish the year strong, plan for next year and already start being the best version of yourself for 2025. Here's 2 tips to make goal-setting a bit easier: 1. Choose a word, set an intention Instead of listing 100 small goals, focus on one word or intention. eg. Balance, Growth, Adventure, Connection. This word become the 'why' behind every action you take. 2. Be Flexible ⁠⁠You can't predict or control everything, and...